Volume 12, December 2009
St. Louis, Missouri
Editor: Mohamed Ziauddin MSW LCSW ACSW
In the Name of Allah, the Most Beneficent and the Most Merciful
Below is an excellent article titled: Kids drunk in Cyberspace
(Patrick Moore. tech.yahoo.com)
Big alcohol companies have turned to the internet and mobile devices to market booze to underage drinkers. They face some restrictions when it comes to television, since alcohol companies are supposed to limit advertising to thirty percent or less underage audience, but the online marketing projections are not measured carefully, so the weaker projections and enforcement make online marketing attractive to alcohol companies who want to get around established codes.
The Marin Institute, reports that big alcohol companies have found a new way to put corporate greed in front of the principles of "responsibility and service".
A Georgetown University study reports on some sites, underage youths made up to a significant proportion of total visitors 58.6 percent on bacardi.com, 47.4 percent on skyy.com, and 34 percent on budlight.com. That's no surprise given that any teenager can bypass the ineffective age restriction and these sites by entering a 21+ date of birth.